Business plan bath
1. A brief investment memorandum
Today, the market of bath services and saunas continues to grow rapidly. This is due to many factors. People love to relax and bathe in the baths. For many, going to the bath is a weekly ritual. Secondly, the interest on this service is actively increasing on the part of families. Today, the family format forms a new market share of bath services, which can be successfully taken. The payback period is 19 months, and the break-even point is 3 months.
To open a bath complex, it is necessary to rent a land plot. The area is 10 acres. The site can be searched both in the city and beyond. This will save on rent, as well as mark the complex in a favorable ecological zone, where there is no urban noise. It is also necessary to build a bath complex itself. The area of the complex will be 90 m2. Material – rounded timber. The total staff will be 11 people.
The bath complex includes three separate bath zones. Clients will be available to rent a bath, bath attendant services, massage, barbecue rental and other services. The average rental time is about 3 hours. Prices range from 500 rubles to 1 500 rubles. Thus, the financial performance of the project will be as follows:
2. Description of the business, product or service
This niche does not require high professional specialization and therefore suitable for any entrepreneur. Success in this business can be achieved due to the quality of the services provided, the environment, and the attitude of the staff towards customers. In the first stages, it is also necessary for the bath to create a positive reputation and not to make a “bath for its own” out of it.
Today, frequent bath formats are the classic Russian sauna and Finnish sauna. Also a small proportion is occupied by Turkish baths. Most baths open in small private areas or in the form of SPA centers on site. This business plan involves the opening of a traditional Russian bath. The main advantage is the orientation not only on men’s companies, but also on the family holiday format, where you can relax with children.
Bath complex includes three zones, where each can accommodate up to 6 people. When visiting groups of more than 6 people, additional charges may apply. In each zone there is a separate steam room, shower room, a bathroom, a rest room and a shower. For cooling customers will be available fonts, a small pool or just dousing with cold water. As a result, the main services include:
hourly rental bath area
hourly rental barbecue and gazebos in the street
bathering services
It is worth noting that on average, visitors order a bath from 3 hours.
Additional services include:
massage services
peeling and wrapping
sale of drinks and snacks
It was decided to abandon the sale of alcoholic beverages, since it would be necessary to obtain a license and possibly inappropriate behavior of drunken clients, which could spoil the reputation and disrupt the format of the family establishment. Guests can bring their own food, which can be grilled on the grill.
Bath complex – a one-story building, which is located on a small private area. The land plot is 10 acres and is located outside the city. For the construction of the bath is used a log house of otsilindrovannogo bar. When building, be sure to pay attention to drawing up the interior, keep the features of a classic Russian bath. Comfortable atmosphere, tactful staff will be beneficial to distinguish you from the competition. The area of the complex is 130 m2, which is divided into 3 baths. The layout is as follows:
entrance hall – 15 m2
three saunas (30 m2 each)
treatment room (massage room, peeling and wrapping) – 15 m2.
technical room – 10 m2.
This equipment is purchased for each bath. As a result, three sets will be assembled. This will fully ensure the activities of the bath complex.
Licensing of this activity is absent, but at the opening it will be required to obtain permission from the sanitary-epidemiological service and fire inspection for compliance with all standards.
3. Description of the market
For this type of service, the key success factor is the quality of the services provided. Bath complex is focused on the middle segment. Anyone can afford to come to the bath.
The target audience are both men and women. In this case, as previously noted, the bath will also be designed for family holidays with children. Be sure to monitor the level of service and cleanliness to ensure that customers are satisfied.
