Billiard Business Plan
1. A brief investment memorandum
Billiards is not only an interesting game and entertainment, but it is also a style or an attribute of life success, social status and even prestige for many active people. And there are many who are willing to pay good money for it.
To successfully implement a business in this interesting market that combines sport, prestige and a certain style, it is necessary to keep in mind two fundamental (basic) concepts in relation to Russian conditions:
The demand for leisure and entertainment services has shifted to more affordable and budget options, among which bowling and billiards are most preferred. This is partly due to the depreciation of the ruble by almost 2.5 times (since 2014). Those. Russian consumers are gradually shifting their attention from foreign resorts, “kurshavels” and other expensive entertainment to what is near the house and does not require large financial expenditures
The billiards market in Russia lags far behind world leaders. By the number of billiard tables per 1000 inhabitants, the Russian market of this popular game lags behind the European or American counterpart, at least 30-35 times. Those. There are impressive growth prospects for the active leisure market.
In addition, it should be noted that clubs’ equipment – billiard tables, game sets have become more accessible for start-up entrepreneurs, both in price and quality. You can purchase virtually complete equipment of a billiard club “turnkey”, without exceeding the budget of several million rubles.
2. Description of the business, product or service
The main purpose of creating a billiard club is not only the realization of a profitable business idea, but also an offer to customers of a comfortable, relaxed and at the same time active rest after a busy day of work, to spend time with family, colleagues, friends or business partners.
The services offered by the billiard club in the standard format include:
Game time on fully equipped pool tables, with the active assistance of a competent employee – a marker. Standard hour game rate – 600 rubles.
The services of a professional master instructor who will help not only master the skills of the game, but also become a member of tournaments constantly held at the base of the club. The cost of this service is 1000 rubles. at one o’clock. In addition, from time to time the club holds free master classes of real gurus of a billiard game;
On the billiard club platform, regular game tournaments are held, where, after passing a certain qualification, anyone can take part. For winners and other participants of similar contests and tournaments, the club provides appropriate prizes. The cost of participation in billiard tournaments is at least 10,000 rubles. for one participant.
The club’s list of services also includes a small bar or waiter service buffet. The bar includes beer and non-alcoholic beverages, cakes and snacks made from semi-finished products. The average bill stipulated by this business plan is approximately 700 rubles. for 1 person for the evening he spent at the club
In addition, the composition of the associated services of the club provides free internet – Wi-Fi.
The work schedule was selected in the mode from 15 00 to 23 00, for the convenience of the majority of the public visiting the club.
business expansion through the creation of a network of billiard clubs;
the possibility of interaction with other clubs and billiard sports associations;
the possibility of creating related businesses – consulting services, training, creating a billiard school on the club’s platform.
high competition in the market of leisure and active recreation;
rent increase / lease termination;
Decrease in demand for club services during the period of massive summer vacations.
3. Description of the market
Billiard sports or using this game as an active recreation is not only a way to have a good time or to raise your self-esteem by winning at sports tournaments. It is also a whole industry, with its own market laws, trends, risks and opportunities. According to the most modest estimates, in the world about 200 million people are active supporters of the game of billiards, in more than 120 countries.