The idea of combining four businesses in one room
Recently, whether the crisis began to affect, and purchasing power slowly began to fade, or unsuccessful business sites were chosen, but small shops created from ex-residential apartments on the first and second floors of houses began to rent out areas and find absolutely new partners for joint business.
One store – four directions for development
So a small cosmetics department may well be located in a coffee shop, and there may be either an accessories salon or a bridal salon near the beauty salon.
Of course, in pursuit of favorable lease terms, it is worth remembering that business areas should be complementary, should complement each other, creating a territory of common interests for customers.
You should not try to combine a pet shop and a wallpaper shop in the same area – the smell of hamsters does not help selling luxury wallpaper collections, and various smells from construction chemicals do not add health to hamsters or fish.
A strange combination would be children’s clothing next to pet supplies – none of the young mothers would want to look at things for newborns who would smell slightly of dry dog or cat food.
If a person appears in a pharmacy supermarket selling interior and front doors that prevent buyers from moving, it will not bring profit to either the door sellers or the pharmacy.
In Toronto, one of the couples decided to open on the same territory as many as four complementary businesses: a cafe, a cocktail bar, a beauty salon and a boutique.
One store – four directions for development
It is worth noting that each of the areas of business interests of the owners is not allocated a separate room, and everything is located in almost a single space (of course, except for the beauty salon with its manicure-pedicure services).
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There is a beauty salon on the right side of the room, a cafe is located on the left side of the hall, a bar goes deeper, and a small boutique shop selling cosmetics and cosmetics for face and body care is at the front door.
Everything is distributed as convenient and logical as possible. Those who came by appointment to do a manicure or pedicure, will have time to get hungry during the procedures, and the delicate aromas of home baking and baking will only contribute to this!
After receiving pleasure in the chair of the pedicure master, after a tasty bun and a pleasant drink, at the moment when the client is satisfied and satisfied, it is quite possible to invite him to familiarize himself with the assortment of the cosmetics boutique.
And this is very logical. The girls who came for a manicure or pedicure, during the procedure, will surely get hungry and visit a cafe right there (besides, the smell of cakes will tease them during the procedure!).
And on a well-fed satisfied stomach (I don’t want to rush), you can go to the cosmetics shop.
One store – four directions for development
In our life, most often stylists and hairdressers combine a couple of businesses in the same territory – most often they offer to buy hair care products right during the haircut. Thus, they not only help themselves in the development of the “second” business, but also increase customer loyalty, because they do not have to waste their time on choosing care products and searching for places to buy goods.
Another great symbiosis of businesses is an example of a laundry from Canada, in which it was guessed to install a bar counter, soft sofas and tables. Now you can load the laundry in the machine, sit at a table in a cafe and not worry about how and where to spend the next two hours while the laundry is washed and dried.
Here are more excellent ways to combine businesses: a fitness center and a cafe with healthy drinks and food, a gym or a swimming pool and sportswear shop, a dental office and a pharmacy, etc.
If you have a problem in financing your own business – get ready to think and decide to cooperate with someone who can complement your range of their products or services.
