Business plan of the transport company
1. A brief investment memorandum
Road transport makes a significant contribution to the development of the economy of any country. Tons of various loads are transported on the roads every day. Transportation is carried out by both companies and individuals. Today in Russia there are several large enterprises in this market, as well as many medium, small and private individuals with one unit of technology.
Despite the fact that there is high competition, the high demand for transport services remains, therefore the opening of the transport company remains relevant. In addition, today large companies offer their services at inflated prices, and small and private individuals cannot always provide quality service – old cars, delays in delivery, unqualified drivers. In this regard, you can open a small company that will operate at average market prices, but the quality of services will be higher.
Transport companies today can carry passengers and cargo. In the business plan under consideration, we will consider the transportation of bulky and small-sized cargo.
The payback period is 19 months.
2. Description of the business, product or service
For the organization of the transport company will need a garage area of about 200 m2. It should be shared for parking of vehicles, as well as for office space for company employees and customers. The office area may not exceed 40 m2, but must be equipped with furniture and all necessary equipment.
The transport company will have on its balance sheet two trucks and three Gazelles for transportation.
The truck can deliver large volumes of cargo to the destination. Cargo weight can reach thirty tons. The truck itself is a multi-ton vehicle and consists of a tractor and a trailer.
Thus, it is possible to transport bulky cargo on the truck throughout Russia, as well as to neighboring countries. The most popular models of trucks are: Volvo FN, Mercedes-Benz Actors, MAN-TGS and others.
Gazelle is a small-sized trucks. It is produced in Russia, therefore it is very popular among Russian transport companies.
The maximum weight of the load should not exceed 3500 kg, which allows drivers with category “B” rights to manage it. Also on the Gazelle is not covered by the sign “the passage of trucks is prohibited”, which ensures cross-city traffic.
Thus, the Gazelle is most often in demand with the following actions:
Moving
Small construction
Transportation of products to the store (for example, bread)
Delivery
It is worth noting that before each departure, all cars must be checked for technical problems, and drivers must also undergo a pre-trip inspection.
Over time, the transport company can be transformed into a forwarding, which means not only the delivery of cargo from point A to point B, but also ensuring its safety and delivery just in time.
3. Description of the market
The main sales market of the transport company will be organizations that deliver their products around the city or to other regions, but without their own transport. These can be regional chains or small local stores. It is important to customize each order for the long term, because retailers need to deliver constantly. The conclusion of several large long-term contracts can load cars by 70%.
In addition to permanent contracts, it is possible to fulfill single orders of various companies as well as private individuals. Taking into account the fact that many goods are ordered through online stores, cargo delivery is needed everywhere.
Project strengths:
High demand
Own car park
Project weaknesses:
High competition
High costs
Project features:
Project threats:
Organization of a forwarding company
The ability to calculate the cost online
Opening branches with cars in other regions
Shortage of qualified staff
Substandard parts and fuel
4. Sales and marketing
The marketing campaign of the transport company should include:
The presence of a site on the Internet. Today it is necessary for almost any organization, including the transport company. Information on the site will offer to get acquainted with the modes of transport and their characteristics, there may be a calculator for an approximate calculation of the cost of travel, the ability to contact the dispatcher or manager. You can also enable the tracking of cargo on the map.
Advertising in various business media. This may be periodicals in newspapers and magazines, and in the Internet media. You can offer to print useful information for consumers, thereby making advertising itself.
Billboards and advertising on cars. You can place ads on billboards near industrial areas with a large number.
